FMS unveils 'Getting to Plan B' : Prof. John Mullins at FMS, New Delhi

'Getting to Plan B' received the spectacular launch that it deserved at Faculty of Management Studies, New Delhi. The launch ceremony held at FMS Auditorium at the South Campus of Delhi University.

The ceremony involved the unveiling of the book by the author Prof. John Mullins, in the presence of the Dean of FMS, Prof. K. Mamkoottam, and faculty members Prof. J.K. Mitra, Dr P.Khandelwal and the students of FMS.

This was followed by a case discussion and lecture which involved spirited discussion between the professor and the students, where he highlighted the importance of developing the plan B from plan A.

Prof. John Mullins to launch his book 'Getting to Plan B' at FMS

Faculty of Management Studies, New Delhi is proud to announce the Book Launch of ‘Getting to Plan B’ by Prof. John Mullins and Randy Komisar, on the 28th October, 2009. The book will be launched by one of the authors, Prof. John Mullins at FMS in the presence of faculty and students of FMS.

About the book:

The book deals with the implementation of business plans. Emphasis is laid on the fact that no matter how beautiful a plan might look on paper, there might be infinite uncertainties and roadblocks on its path to success as soon as it confronts the harsh corporate jungle out there.

The authors highlight that every entrepreneur, and for that matter, anyone intending to enter a new domain of business should also have an understanding of how to get to plan B, the next plan which takes care of the contingencies and oversights which might have been missed in the optimistic plan A.

The book will help entrepreneurs understand the points where the plan includes overly ambitious assumptions, and, perhaps more importantly, help them test and reconfigure those very same assumptions, to create a much sounder plan B.

About Prof. John Mullins

John W. Mullins is Associate Professor of Management Practice and Chair of the Entrepreneurship group at London Business School. He earned his MBA at the Stanford Graduate School of Business and Ph.D in marketing from the University of Minnesota.

An award-winning teacher, John brings to his teaching and research 20 years of executive experience in high-growth firms, including two ventures he founded, one of which he took public.

Since becoming a business school professor in 1992, John has published three books and more than 30 articles in a variety of outlets, including Harvard Business Review, the Journal of Business Venturing, and the Journal of Product Innovation Management. His research has won national and international awards from Marketing Science Institute, the American Marketing Association, and the Richard D. Irwin Foundation.

John is co-author of Marketing Management: A Strategic Decision Making Approach, 5th edition and Marketing Strategy: A Decision Focused Approach, 5th edition. His trade book, The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan (London: Prentice-Hall/FT 2003), is the definitive work on the assessment and shaping of market opportunities.

John has consulted with and done executive education on three continents for a variety of organisations both large and small, including Roche Diagnostics, Time Warner Communications, the Eastman Kodak Company, Pumpkin Ltd., The Musicland Group, Montgomery Watson, Inc., the International Planned Parenthood Federation, and others.

Guest Lecture by Mr. Rajat Mathur, Morgan Stanley

Mr. Rajat Mathur Executive Director- HR, Morgan Stanley visited FMS, South Campus, yesterday to deliver a talk.

Mr. Mathur talked about HR as a career option, outlining what constitutes HR Strategies across organizations, what sort of HR policies are in vogue, and, perhaps most importantly, what is in store for the budding HR managers at FMS.

Taking examples from his diverse experience of 15-odd years, working in different positions in different organizations, Mr. Mathur shed light on a lot of 'myths' that people have about HR as a department, as well as the people working in there.
In a pretty crisp fashion, he answered a lot of queries from the aspiring students at FMS, (with aplomb, it might be added!).

All in all, for the students of FMS, it was an enriching session, developing new dimensions and perspectives for them to look upon HR as a critical element of the functioning of organizations across the globe.