SERVESKRITI ’09 is here!!

Serveskriti ’09 is the flagship management event of the MBA (Management of Services) course of the Faculty of Management Studies (FMS). The event will be organized on 19^th and 20^thDecember, 2009.

This year’s Serveskriti revolves around the theme Services: Transcending Horizons.

The current era places consumer-oriented focus on a higher mantle of importance to the companies. A focus, which presents an opportunity to the companies to not only satisfy customer needs, but to go beyond and reach the next horizon of customer delight, the stage where companies try to outwit each other not in the race to fulfil the expectations of the customer, but to exceed them by a fair margin.

Centering around two primary facets of the theme – Co-creation and Innovation, Serveskriti has two major sessions:

1. Co-creation as a competitive advantage

Co-creation, connecting people’s brains is explored as a viable solution to the increasingly crowded and intensely competitive playing field of companies, clamouring for that precious piece of sales from the customer. We try to answer the question ‘Is co-creation the way to build brand-loyalty?’

2. Experience Innovation

Innovation as the way forward. Understanding that outsourcing and re-engineering, however rosy they may sound, are only a backdrop to the primarily solution of innovation leading the way to success.

The session explores the viability of innovation as the next step to success of the organization.

Previous editions of Serveskriti

Serveskriti 2008:

Based on the theme of “Services: Captivation through Innovation”, the event discussed the holy grail combination of excellent class and innovation blended into a seamless merge.

Serveskriti 2007:

Revolving around “Services-jumping into higher value orbit”, the conclave discussed the way forward for Services to shift into the higher gear of success, superiority and overall growth.

Serveskriti 2006:

The 2006 edition of Serveskriti took a panoramic view of the ‘experience economy’, illustrating the need of the consumers to find service experiences complementing their lifestyles and aspirations.

A Wave of knowledge and experience is about to flood FMS. Be there to enjoy and learn from it!!