MARKIBRAND '09

The first event in a series of many more to come, was Markibrand 2009 - our Annual Marketing Conclave, held on 5th September ‘09. An initiative of the students of the MBA – Management of Services programme at FMS, University of Delhi, the conclave provided thoughtful insights into contemporary branding issues through the participation of Business Leaders, Academicians and Eminent Management Thinkers.

The theme for the conclave this year was “R.I.P. Brand Loyalty: In search of resurrection”.

The event saw the who's who of the marketing industry, featuring speakers like :

• Keynote Speaker : Dr. H.V Verma, Professor, FMS, Delhi
• Mr. Tarun Puri, MD & GM, Nike India
• Mr. Anupam Vohra, MD, Kellogg’s India
• Ms. Manmeet Vohra, Director – Marketing, TAG Heuer
• Mr. Punit Modhgil, Director – Enterprise Marketing, Microsoft
• Mr. Manishi Sanyal, GM – India, LVMH Watch & Jewelry
• Mr. Prakash Dharmarajan, President, Ogilvy & Mather
• Mr Prakash Bagri, Director – Marketing (South Asia), Intel
• Mr M S Gadhok, Category Head, Ready to Eat Foods, ITC
• Mr. Rajiev Grover, Director – Mobility & Consumer Marketing, Hewlett Packard

Everyone who attended the sessions came out with tangible take-aways in the form of knowledge and insights in the field of marketing. Overall, the event was a resounding success and set the tone for all the events to come.